THE CHALLENGE

CLIENT

COUCOU

Create a brand and space that transports guests beyond a traditional winery and into a celestial dreamscape where every sip and bite feels like part of an unfolding cosmic narrative.

SCOPE

Brand Identity, Label & Menu Design

ABOUT THE CLIENT

CouCou is a winery & fine dining
restaurant inspire by the ethereal beauty of the aurora borealis, cinematic storytelling, and immersive sensory experiences

solution

For Coucou, we crafted a celestial brand identity where every detail from the star in the logo to the aurora-inspired color palette evoked the magic of the cosmos. The wine labels feature constellation maps tied to harvest dates, while menus transformed dishes into "celestial events" with poetic descriptions. The physical space becomes an immersive theater: fiber-optic starlight ceilings shifted like the northern lights, AR wine lists revealed vineyard stories, and meteorite fragments suspended in glass tables grounded the experience in cosmic wonder. By weaving astronomy, luxury winemaking, and cinematic storytelling into one cohesive universe, we didn’t just design a brand; we created a portal to the stars.

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