THE CHALLENGE

CLIENT

loa + faye

Create a high-end, mystical skincare line that merges ancient rituals with clean science, standing out in the oversaturated wellness market.

SCOPE

Brand Identity, Packaging Design

ABOUT THE CLIENT

LOA & FAYE is a luxury ritual skincare brand that merges ancient mysticism with modern science, targeting spiritually curious women seeking intentional self-care.

solution

To embody the fusion of celestial energy and modern skincare alchemy, we crafted LOA & FAYE's brand identity around sacred ritual, lunar wisdom, and tactile luxury. The movement in the logo bridges cosmic mysticism with minimalist elegance, while the earthy tones and bone white palette evokes moonlit serenity and pure intention. Packaging became a ceremonial experience, with frosted glass vessels featuring gold-embossed lunar phases. Each box included wax-sealed spell cards with ingredient symbolism ("Clear Quartz: Amplifies intention") and hidden under-lid affirmations, transforming skincare into a mindful practice. 

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